Shelby Johnson

Zillow Premier Agent has a measly 2.2/5.0 stars on G2 with 51 reviews. But the people I’ve spoken to about Zillow leads have great things to say… As a matter of fact, Christian Koenig started off spending $4,000/month on Zillow leads in October 2022, and when I interviewed him in July of 2023, he was … Read more

If you see TONS of ads about Realtors making millions from their YouTube channel, you are not alone. Although I haven’t done it myself, I’ve interviewed and am friends with Sam Caudle and Will Grimes – both of them are real estate agents who have YouTube channels consistently generating leads. If you want to learn … Read more

If you are trying to learn more about Real Estate SEO, my real estate team sold more than 500 homes and I currently rank on Google for highly competitive keywords… Who better to learn from than an experienced real estate agent and investor who happens to know a thing or two about SEO? In this … Read more

Are you curious about Real estate farming but you don’t REALLY know what that means? I had the opportunity to interview Meredith Fogle, the industry expert on positioning yourself within and nurturing a community to generate a TON of business as a Realtor. AKA… She’s the expert farmer! So… What is Real Estate Farming? Real … Read more

As interest rates continue to go up, most real estate agents are feeling the pain. Fewer homeowners are willing to give up their sub 4% mortgage which means there are fewer houses hitting the market. Although this post is essentially how to get leads, I’ll refine it to: In the simplest form, the way to … Read more

As someone who HATED cold calling, I interviewed some real estate agents and investors who are experts at real estate cold calling. This post shares their secrets and how all three Realtors have closed at least 24 transactions from cold calling within a 6-month period. Drew Mathison – Licensed since 2019, closed 28 transactions in … Read more

The only time I had issues generating real estate leads was my first few months as a Realtor. I ended up selling 48 houses in my first year. Once I started a team, it was clear that lead gen didn’t come easy for everyone… This post is for those of you who are struggling and … Read more

I have spent around $250,000 in real estate marketing. In my first 3.5 years, I built a team of real estate agents that closed 550+ transactions and acquired 74 rental units. At least $50,000 of the $250k spent was a waste, and this post is to teach you: Chapter 1: Sales Funnel Do you remember … Read more

I have bad news for you… There’s no such thing as free real estate leads. It always requires money or time and effort. I closed 48 transactions in my first year and didn’t spend a dime on real estate leads. In this post, I’ll cover: All of the lead sources below cost no to very … Read more