Marketing & Lead Gen

Battle-tested playbooks to scale your pipeline, generate listings, and win locally.

Best Real Estate Cold Calling Scripts + Expert Guide (2026)
Marketing & Lead Gen•May 22, 2026

Best Real Estate Cold Calling Scripts + Expert Guide (2026)

As someone who HATED cold calling, I interviewed some real estate agents and investors who are experts at real estate cold calling. This post shares their secrets and how all three Realtors have closed at least 24 transactions from cold calling within a 6-month period. Drew Mathison – Licensed since 2019, closed 28 transactions in … Read more

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Instagram for Realtors: The Real Engagement Formula, Shadowbans, and Trial Reels Strategy
Marketing & Lead Gen•May 7, 2026

Instagram for Realtors: The Real Engagement Formula, Shadowbans, and Trial Reels Strategy

Is your Instagram reach hitting a wall? Learn the exact engagement formulas, account health checks, and Trial Reels strategies we are using to capture cold real estate leads.

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YouTube for Real Estate Agents: 2026 Experts’ Guide
Marketing & Lead Gen•May 2, 2026

YouTube for Real Estate Agents: 2026 Experts’ Guide

If you see TONS of ads about Realtors making millions from their YouTube channel, you are not alone. Although I haven’t done it myself, I’ve interviewed and am friends with Sam Caudle and Will Grimes – both of them are real estate agents who have YouTube channels consistently generating leads. If you want to learn … Read more

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$100M Leads: 8 Ways to Generate Real Estate Leads (2026)
Marketing & Lead Gen•Apr 2, 2026

$100M Leads: 8 Ways to Generate Real Estate Leads (2026)

The only time I had issues generating real estate leads was my first few months as a Realtor. I ended up selling 48 houses in my first year. Once I started a team, it was clear that lead gen didn’t come easy for everyone… This post is for those of you who are struggling and … Read more

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The Agent Goldmine's Best of 2025: 10 Tactical Blueprints to Scale Your Real Estate Business
Marketing & Lead Gen•Apr 2, 2026

The Agent Goldmine's Best of 2025: 10 Tactical Blueprints to Scale Your Real Estate Business

Looking to scale your real estate business in 2025? Discover the exact scripts, systems, and AI tools we used to generate massive production and organic leads this year.

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Avoid Real Estate SEO – 4 Reasons
Marketing & Lead Gen•Mar 20, 2026

Avoid Real Estate SEO – 4 Reasons

If you are trying to learn more about Real Estate SEO, my real estate team sold more than 500 homes and I currently rank on Google for highly competitive keywords… Who better to learn from than an experienced real estate agent and investor who happens to know a thing or two about SEO? In this … Read more

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The 8 Ponds of Lead Generation: Mastering Database Plays, Open House Domination, and Social Media Frameworks with Byron Ellington
Marketing & Lead Gen•Mar 19, 2026

The 8 Ponds of Lead Generation: Mastering Database Plays, Open House Domination, and Social Media Frameworks with Byron Ellington

Discover how to move away from market fluff and build a bulletproof real estate business using eXp's highly tactical database, open house, and social media playbooks.

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How Meta Ads Work for Real Estate Agents: The Complete Playbook for Lead Gen and Local Branding
Marketing & Lead Gen•Mar 18, 2026

How Meta Ads Work for Real Estate Agents: The Complete Playbook for Lead Gen and Local Branding

Stop wasting money on third-party marketing companies. Learn how to master Meta Ads Manager, hook high-quality leads, and build an omnipresent local brand.

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Free Real Estate Leads (Maximize Your Profits)
Marketing & Lead Gen•Mar 14, 2026

Free Real Estate Leads (Maximize Your Profits)

I have bad news for you… There’s no such thing as free real estate leads. It always requires money or time and effort. I closed 48 transactions in my first year and didn’t spend a dime on real estate leads. In this post, I’ll cover: All of the lead sources below cost no to very … Read more

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How to Build (and Scale) a Highly Profitable Outbound Real Estate Referral Business
Marketing & Lead Gen•Mar 5, 2026

How to Build (and Scale) a Highly Profitable Outbound Real Estate Referral Business

Learn the exact framework 2x eXp ICON Agent Ali Garced used to build a massive outbound referral business, from vetting agents to managing transactions and shifting your business model as you scale.

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How to Sell Your Listings Fast (Part 3): The Ultimate Multi-Channel Marketing Playbook for Real Estate Agents
Marketing & Lead Gen•Mar 3, 2026

How to Sell Your Listings Fast (Part 3): The Ultimate Multi-Channel Marketing Playbook for Real Estate Agents

Discover how to move beyond basic MLS uploads and implement a high-octane, multi-channel marketing campaign that sells both the property and your personal brand.

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How to Close $100M in Real Estate by Dominating Outbound Calls & Shifting Your Mindset with Karen Defalippus
Marketing & Lead Gen•Feb 21, 2026

How to Close $100M in Real Estate by Dominating Outbound Calls & Shifting Your Mindset with Karen Defalippus

Learn how Orlando-based powerhouse Karen Defalippus went from $23 in her bank account to closing over $100 million in sales by mastering the art of cold calling, transitioning to listings, and building a high-performance team culture.

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How to Land Premium Listings from YouTube: The Step-by-Step Multi-Offer Playbook
Marketing & Lead Gen•Feb 18, 2026

How to Land Premium Listings from YouTube: The Step-by-Step Multi-Offer Playbook

Discover how we converted a cold YouTube relocation lead into a competitive listing, generating ten showings on day one and six premium offers with zero contingencies.

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Ranking Real Estate Lead Gen Methods from Worst to Best: The Ultimate Conversion Guide
Marketing & Lead Gen•Feb 11, 2026

Ranking Real Estate Lead Gen Methods from Worst to Best: The Ultimate Conversion Guide

Wondering which real estate lead generation methods actually close deals? I am breaking down every strategy from worst to best based on real conversion data and personal experience.

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How to Start a Real Estate YouTube Channel From Scratch and Get Leads in 30 Days
Marketing & Lead Gen•Feb 7, 2026

How to Start a Real Estate YouTube Channel From Scratch and Get Leads in 30 Days

Think starting a real estate YouTube channel requires hundreds of subscribers and original ideas? Discover how to generate high-quality relocation leads in your first 30 days by replicating proven concepts.

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How to Get Real Estate Listings in 2026
Marketing & Lead Gen•Feb 6, 2026

How to Get Real Estate Listings in 2026

As interest rates continue to go up, most real estate agents are feeling the pain. Fewer homeowners are willing to give up their sub 4% mortgage which means there are fewer houses hitting the market. Although this post is essentially how to get leads, I’ll refine it to: In the simplest form, the way to … Read more

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Real Estate Marketing: The Definitive Guide for Agents 2026
Marketing & Lead Gen•Feb 5, 2026

Real Estate Marketing: The Definitive Guide for Agents 2026

I have spent around $250,000 in real estate marketing. In my first 3.5 years, I built a team of real estate agents that closed 550+ transactions and acquired 74 rental units. At least $50,000 of the $250k spent was a waste, and this post is to teach you: Chapter 1: Sales Funnel Do you remember … Read more

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A Real Estate Agent’s Playbook to YouTube Optimization, Channel Customization, and Video Titles
Marketing & Lead Gen•Feb 4, 2026

A Real Estate Agent’s Playbook to YouTube Optimization, Channel Customization, and Video Titles

Ready to build a highly lucrative, organic lead generation machine on YouTube? Learn the exact channel customization hacks, video playbooks, and thumbnail strategies Ali the Agent used to dominate her market.

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YouTube Just Changed Forever: 2 Massive Updates Real Estate Agents Must Use to Dominate
Marketing & Lead Gen•Jan 24, 2026

YouTube Just Changed Forever: 2 Massive Updates Real Estate Agents Must Use to Dominate

YouTube recently rolled out game-changing updates that will revolutionize your real estate lead generation. Discover how to leverage native A/B testing and retroactive video collaborations to scale your audience.

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Why Google Isn't Working in Your Favor (And How to Fix Your Google Business Profile)
Marketing & Lead Gen•Jan 23, 2026

Why Google Isn't Working in Your Favor (And How to Fix Your Google Business Profile)

Think you can outsmart a trillion-dollar search engine? Discover why your Google Business Profile is getting buried, how brokerages are stealing your reviews, and the exact strategies we use to turn Google into a validation machine.

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Are Zillow Leads Worth The Cost in 2026?
Marketing & Lead Gen•Jan 12, 2026

Are Zillow Leads Worth The Cost in 2026?

Zillow Premier Agent has a measly 2.2/5.0 stars on G2 with 51 reviews. But the people I’ve spoken to about Zillow leads have great things to say… As a matter of fact, Christian Koenig started off spending $4,000/month on Zillow leads in October 2026, and when I interviewed him in July of 2026, he was … Read more

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Real Estate Farming: The Ultimate Guide (2026)
Marketing & Lead Gen•Jan 5, 2026

Real Estate Farming: The Ultimate Guide (2026)

Are you curious about Real estate farming but you don’t REALLY know what that means? I had the opportunity to interview Meredith Fogle, the industry expert on positioning yourself within and nurturing a community to generate a TON of business as a Realtor. AKA… She’s the expert farmer! So… What is Real Estate Farming? Real … Read more

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The YouTube Fix Every Agent Needs NOW: Crucial Channel Tweaks for More Leads
Marketing & Lead Gen•Jan 2, 2026

The YouTube Fix Every Agent Needs NOW: Crucial Channel Tweaks for More Leads

Stop leaving video views and real estate leads on the table. Discover the exact YouTube backend settings and profile link hacks you need to fix today to beat the algorithm.

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