Co-Founder of Five Pillars Nation
Shelby Osborne Johnson is the co-founder of Five Pillars Nation. After starting her real estate career in 2018, she capped in 6 months, became Keller Williams Rookie of the Year for the Carolinas, and co-founded Five Pillars. She scaled the traditional team model to 500+ closings in 2.5 years before transitioning it to a nationwide community with no splits. She is also an active real estate investor, scaling from 0 to 74 rental units in 3 years.
As someone who HATED cold calling, I interviewed some real estate agents and investors who are experts at real estate cold calling. This post shares their secrets and how all three Realtors have closed at least 24 transactions from cold calling within a 6-month period. Drew Mathison – Licensed since 2019, closed 28 transactions in … Read more
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Learn how former teacher Liz Tangs relocated across the country to NYC, tackled the nation's most competitive market, and closed 9 transactions in her first year.
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Is your Instagram reach hitting a wall? Learn the exact engagement formulas, account health checks, and Trial Reels strategies we are using to capture cold real estate leads.
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Learn how to build a massive online brand, master the five stages of emotional change, and implement the high-performance habits of elite performers to scale your real estate business.
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Tired of getting that deer-in-the-headlights look when clients ask about interest rates? We brought on Green Beret turned financial wizard Michael Glaspie to break down the Fed, rate buy-downs, and how to handle tough client objections with total confidence.
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If you see TONS of ads about Realtors making millions from their YouTube channel, you are not alone. Although I haven’t done it myself, I’ve interviewed and am friends with Sam Caudle and Will Grimes – both of them are real estate agents who have YouTube channels consistently generating leads. If you want to learn … Read more
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Stop running the administrative treadmill alone. Here are the first three leverage hires every real estate agent needs to make to scale their business and avoid burnout.
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Whether you’re a new or experienced real estate agent, chances are you’ve heard of these popular brokerages. Full disclosure: I left Keller Williams for eXp Realty. With that in mind, I will do my best to remain unbiased and include some info I wish I knew beforehand. I’ll cover all the similarities and differences between … Read more
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As a newly licensed agent, it can be extremely difficult and frustrating to find the right real estate company. When I got my real estate license, I remember questioning myself: Should I join a team? What are commission splits? Why is my mailbox full of recruiting letters? Filtering through the crap real estate brokers feed … Read more
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All I kept hearing in pre-licensing class was that “Keller Williams has the best training” or “Keller Williams is the best place to go as a new agent.” That, and the fact that Gary Keller literally WROTE THE BOOK on how to become a “Millionaire Real Estate Agent.” So yep, when I got my real … Read more
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As someone who has interviewed dozens of real estate agents at different brokerages, I can tell you eXp Realty’s commission splits and fees are very simple. In fact, they’re so simple, I can sum it up in one graphic… which was created by eXp Realty. Cost of eXp Realty Simplified Before we dive in, I’ll … Read more
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I read Gary Keller’s book before I took my real estate exam… You can probably guess where I ended up! After my first year of being full-time, Keller Williams was no longer for me. If I had this guide on how to find and choose a sponsoring real estate broker, I may not have left … Read more
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Discover how top producer Kristin Francis rebuilt her business to $60M after a team mutiny by regulating her nervous system, utilizing theta state healing, and designing an unforgettable client experience.
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Stop wasting time on pretty logos and CRM migrations. Learn the exact quantitative formula for real estate success—Attitude x Effort x Ability—and how to audit your business today.
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According to the National Association of Realtors, the median tenure of Realtors at their current firm is 5 years. That’s actually a really long time considering the median real estate experience of all Realtors is 8 years. Regardless of how long you’ve been with your current broker, this is a complete “switching real estate brokerages … Read more
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Demolish transaction friction and protect your client's equity with our battle-tested guide to advanced real estate inspection strategies, specialty vendor hacks, and high-leverage negotiation tactics.
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The only time I had issues generating real estate leads was my first few months as a Realtor. I ended up selling 48 houses in my first year. Once I started a team, it was clear that lead gen didn’t come easy for everyone… This post is for those of you who are struggling and … Read more
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Looking to scale your real estate business in 2025? Discover the exact scripts, systems, and AI tools we used to generate massive production and organic leads this year.
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Stop wading through the noise of information overload. Discover the top five books that helped real estate entrepreneur Shelby Johnson build a scalable, sustainable business while avoiding burnout.
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Overcome daily anxiety and take control of your schedule with this highly tactical three-category prioritizing framework designed for real estate agents.
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If you are trying to learn more about Real Estate SEO, my real estate team sold more than 500 homes and I currently rank on Google for highly competitive keywords… Who better to learn from than an experienced real estate agent and investor who happens to know a thing or two about SEO? In this … Read more
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Discover how to move away from market fluff and build a bulletproof real estate business using eXp's highly tactical database, open house, and social media playbooks.
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Stop wasting money on third-party marketing companies. Learn how to master Meta Ads Manager, hook high-quality leads, and build an omnipresent local brand.
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When I joined in 2019, I didn’t care about eXp Revenue Share. I was way too focused on building out my traditional, high-split Team. But over time, I came to realize that a traditional team wasn’t what I wanted. The stars aligned in August of 2021, when I was invited to a seminar in Puerto … Read more
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Discover how real estate titan Christopher Watters uses an AI virtual ride-along tool to enforce standards, optimize agent training, and boost conversion rates by 10%.
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I have bad news for you… There’s no such thing as free real estate leads. It always requires money or time and effort. I closed 48 transactions in my first year and didn’t spend a dime on real estate leads. In this post, I’ll cover: All of the lead sources below cost no to very … Read more
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Looking for a new Brokerage? Here’s a DOWNLOADABLE list to take while interviewing new brokerages!
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Discover the pricing psychology, market brackets, and the comparative strategies needed to sell tough listings fast without arguing with your sellers.
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Learn the exact framework 2x eXp ICON Agent Ali Garced used to build a massive outbound referral business, from vetting agents to managing transactions and shifting your business model as you scale.
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Discover how to move beyond basic MLS uploads and implement a high-octane, multi-channel marketing campaign that sells both the property and your personal brand.
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Learn the exact tactical blueprint Liz Tings used to slash closing costs, negotiate massive tax concessions, and secure prime deeded assets on a multi-million dollar Manhattan condo.
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We are pulling back the curtain on our personal finances, business restructuring, and tactical moves to cut expenses and buy back our time.
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Learn how Orlando-based powerhouse Karen Defalippus went from $23 in her bank account to closing over $100 million in sales by mastering the art of cold calling, transitioning to listings, and building a high-performance team culture.
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Discover the exact frameworks, walkthrough processes, and physiological triggers of home condition that listing agents use to drive multiple offers and fast sales.
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Discover how top-producing real estate agents eliminate anxiety, master their schedules, and optimize their business operations using digital notebooks, calendar blocking, and advanced communication systems.
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Discover the groundbreaking updates announced at EXP Con, including the new Meera AI assistant, The Hub community platform, Culture Centers, and game-changing branding tools.
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Discover how we converted a cold YouTube relocation lead into a competitive listing, generating ten showings on day one and six premium offers with zero contingencies.
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Learn how to position your real estate business for the next major market shift by mastering the REO and foreclosure niche with veteran agent Larry White.
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According to the National Association of Realtors, the number of real estate brokerages in the United States totals 106,548. That’s a TON of real estate companies to choose from. If you’re looking for the best brokerage for part-time agents, this post is going to help you slim down that number to down to 1. What … Read more
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Think starting a real estate YouTube channel requires hundreds of subscribers and original ideas? Discover how to generate high-quality relocation leads in your first 30 days by replicating proven concepts.
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Stop wasting hours manually researching listings before showings. Learn how to build and automate the ultimate House Hunting Spreadsheet to gain instant authority with your buyers.
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As interest rates continue to go up, most real estate agents are feeling the pain. Fewer homeowners are willing to give up their sub 4% mortgage which means there are fewer houses hitting the market. Although this post is essentially how to get leads, I’ll refine it to: In the simplest form, the way to … Read more
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I have spent around $250,000 in real estate marketing. In my first 3.5 years, I built a team of real estate agents that closed 550+ transactions and acquired 74 rental units. At least $50,000 of the $250k spent was a waste, and this post is to teach you: Chapter 1: Sales Funnel Do you remember … Read more
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Ready to build a highly lucrative, organic lead generation machine on YouTube? Learn the exact channel customization hacks, video playbooks, and thumbnail strategies Ali the Agent used to dominate her market.
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Learn how to build, organize, and leverage a high-converting vendor database that delivers massive value to your clients and generates consistent real estate leads.
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Learn the exact tactical mistakes we made on our journey to becoming ICON agents—from listing cancellation blunders to video delays—and the strategic systems to resolve them.
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Discover the highly actionable business systems, client-filtering strategies, and cash-flow hacks we extracted from the top books that built our real estate careers.
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So, you’ve probably decided you want to join eXp and you’re wondering what the big deal is about signing a sponsor. As someone who didn’t know or care about sponsors when joining eXp Realty, you must understand what an eXp Sponsor is or you could miss out on a tremendous opportunity. In this post, I’ll … Read more
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YouTube recently rolled out game-changing updates that will revolutionize your real estate lead generation. Discover how to leverage native A/B testing and retroactive video collaborations to scale your audience.
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Discover the exact daily schedule, system frameworks, and human-centric approach that propelled former nurse Tom Lewandowski to $12M in volume and 18 closings in under a year.
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Think you can outsmart a trillion-dollar search engine? Discover why your Google Business Profile is getting buried, how brokerages are stealing your reviews, and the exact strategies we use to turn Google into a validation machine.
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Zillow Premier Agent has a measly 2.2/5.0 stars on G2 with 51 reviews. But the people I’ve spoken to about Zillow leads have great things to say… As a matter of fact, Christian Koenig started off spending $4,000/month on Zillow leads in October 2026, and when I interviewed him in July of 2026, he was … Read more
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According to the National Association of Realtors, as of Nov 3, 2022, the median length of time an agent has been at their brokerage is 5 years. Agents move around and get out of the business. If you’re asking yourself, “How do I get out of this brokerage?” Here’s a tip, rules, and a 7-guide … Read more
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Are you curious about Real estate farming but you don’t REALLY know what that means? I had the opportunity to interview Meredith Fogle, the industry expert on positioning yourself within and nurturing a community to generate a TON of business as a Realtor. AKA… She’s the expert farmer! So… What is Real Estate Farming? Real … Read more
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Stop leaving video views and real estate leads on the table. Discover the exact YouTube backend settings and profile link hacks you need to fix today to beat the algorithm.
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